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Weblogs Work's Interview Series with Lawyer Bloggers

Weblog Works has conducted a series of interviews with lawyer bloggers, asking them:

  • When and why did you start a blog?
  • Have you generated additional legal business directly or indirectly related to your blog?
  • Have any of your peers seen your blog? Do they comment on it? Does the fact that they read it cause you to write differently?

The bloggers have given some interesting answers to these questions. The question which is perhaps most on the lips of those contemplating legal blogging is the second question, namely, whether the blog has generated any additional legal business. A year or so ago, around the time that LexBlog was getting up and running, there was some vociferous debate on this issue. It was a debate which, to my mind, was a bit over the top, because blogs were adding a new bow to one's marketing strategies, not replacing everything that had come before. It's for this reason that I think Francis Pileggi's (of Fox Rothschild LLP) answer to this question is or probably would be accurate for many legal bloggers who deliver quality information through their blogs:

"The measurement is not precise , but I have had clients indicate that they have seen my blog. It may be similar to writing articles in that it may not be the only thing that makes their decision, but it is part of the mix."

Of course, there are some blogs which are indeed the source of new business or which at least are particularly image-enhancing. So, for example, Clark Allison's answer to this question was this:

"Yes. It has greatly added to my credibility and bone fides with potential clients, existing clients and referral sources. As an example, several weeks ago an investment advisor who has referred many clients over the years emailed me about a recent court decision that appeared to have a chilling effect on planning strategies he often uses. Instead of calling or emailing him, I blogged on the issue and then sent him and other financial advisors I know a link to my post. The effect was great: I was able to answer my referral sources concern directly, leverage my research time to educate many and enhance my stature as an expert on the topic."

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Comments

I totally agree with what you're saying. I wish more people felt this way and took the time to express themselves. Keep up the great work.

Adam Butler

http://www.lawyerslegion.com

This is an excellent blog. Well done.

I have been blogging actively for 2 weeks - Previously I had used blogger.com - Since I have used typepad.com, I have found it a lot easier to blog and accordingly have written more. My Google listing has enhanced considerably since I started blogging.

I am on the point of obtaining a significant new litigation directly as a result of blogging so I believe that blogging does work but I provide these(humble) observations:

Bill Gates has written that blogs could be a superior way of doing business than updating clients via e-mail and websites:

http://news.bbc.co.uk/2/hi/technology/3734981.stm

My view is that blogs are potentially superior to using a website in that you can update with ease and do not have to post it via a website designer(assuming you do not know HTML).

I think that blogs are under-estimated as marketing tools. This may be because lawyers generally are conservative creatures and are put off by new technology. Also, often new technology can be overhyped and can fail to meet expectations.

The best example that I have seen is of a lawyer using blogging to generate business appears here from an American law firm Traverse Legal Plc :

http://www.traverselegal.com/

If you check out the website, note the excellent integration between the website and his blog. The blog helps demonstrate the lawyer's legal expertise.

The Founding Attorney claims the blog is a key feature in generating new business for the firm:

http://www.corante.com/betweenlawyers/archives/2005/06/16/denise_re_real_estate_for_lawyers.php

Hope this stimulates the debate.

Best wishes,

Justin Patten


Thank you for the insightful commentary.

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