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For what KM will clients pay?

Ron Friedmann of Prism Legal Consulting has a particularly interesting post, here, on what types of knowledge management a particular in-house counsel (Christian Liipfert of BP America) would and would not pay for. When asked whether he would pay for a firm providing updates on important legal developments, Mr Liipfert said:

"May be worth something; the more general, the less value. If specific to my industry, possible value. People pay firms for tracking specific issues."

The perhaps obvious message for legal bloggers (and I'm saying nothing here about charging) is that the more specific the focus the better. I know that's been said before, but it's a point I believe is worth bearing in mind when crafting a legal blog.

That thought brings a related issue to the fore, namely, the frequency of posting. There are many in the blogosphere who argue that really good blogs are updated frequently.  Personally, I think there's a natural limit to the frequency of posting, not simply due to one's time constraints but, at least for truly niche blogs, due to the fact that there's only so much new information out there. Of course, if a blogger wishes to talk about things past, present and future, then there's likely little limit, but if the focus is on bringing new developments to light (and of course no one (not me at least) is saying a great blog has to limit its focus in this way), there will be a natural curb. For my part, I would rather read an on-point blog with less posts than a purportedly on-point one which strays from its stated purpose due to a perceived need to post every day.


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